Here and ready to serve.

In regards to your trucking business, customer service is one of the most important aspects of running a successful business.


If you don’t provide excellent customer service and your competition does, then you can almost be sure that your competitors will do better than you. If you want your business to be around for a long time, it’s important for you to identify and solve customer issues quickly. Follow up with clients for feedback, suggestions and ideas in order to maintain good customer relationships. This is very important for the client/business relationship and it shows that you care. The trucking industry is about serving people and if you focus on keeping customers happy, your company is more likely to be successful and thrive.


How can you provide great customer service?


Decide what makes your service stand out from the competition. Be knowledgeable on what makes your company special or unique. Know your strengths and weaknesses as well as your competition.


Make a list of how your company can add value for your customer.


Make it a priority to promote a positive image in regards
Without great customer service there is only one way to keep customers happy.
to your appearance, image and actions.


Market your service with professional business cards, hats, pens and other giveaway items which help keep your business in front of your customer.


The approach is to stay proactive. Always remember that your customer has many choices when determining who they will us to transport their freight. It is up to you to keep them happy by providing excellent customer service and being responsive to their needs.





 

Comments (4)

Henry Albert

Henry Albert is the owner of Albert Transport, Inc., based in Statesville, NC. Before participating in the "Slice of Life" program, Albert drove a 2001 Freightliner Century Class S/T™, and will use his Cascadia for general freight and a dry van trailer. Albert, who has been a trucker since 1983, was recognized by Overdrive as its 2007 Trucker of the Year.

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Seeing the "open 24 hours" sign in the article, brings to mind experiences with some dealerships. Although being open around the clock may be a great thing, if they tell you it is a 3 day wait to get into the shop, it is close to meaningless! So the services you advertise or promote must be available!

April 26, 2014 7:59:14 AM

Even as a company driver at that moment you are the company representative. Go that extra-mile and be willing to tailgate if necessary, Do that extra thing to be helpful instead of not my job. If they need one of your companies trailers moved do it or at least call your company for instructions. Many times by being helpful the customer will be more willing to be helpful to you when you need it.

April 23, 2014 18:09:25 PM

very very true!! well said.

April 22, 2014 10:45:41 AM

While we do not have our own authority and are leased to a carrier what we always remember is that "We are the face of our carrier" If our carrier does not make money we do not make money.

April 21, 2014 5:55:36 AM