Small Towns

Small towns are great places. Just a week or so ago I found myself in Baltimore, Oh. My load was loaded. I had just awakened from 8 hours in the sleeper birth. I had 2 hours left on my 10 hour break. There is a truck stop 8 miles up the road at the I 80 interchange.  I could split the break and head up there, But that would push my 14 hour clock up 2 hours. I had 571 miles to drive to Oshkosh, WI. If possible,  I would rather start out with a fresh 14. It just made more sense to hang around this small town.

It was a good time for a long walk. I needed to pick up something from the hardware store. Every small town should have a hardware store. People just seem friendlier in small towns. Almost everyone waves or says good morning. You notice that almost every home has a front porch. Every front porch has furniture or perhaps a swing. They can say hello to their neighbors as they walk by on the sidewalk. You will notice that some homes seem to be misshapen. It is like they just added a room to an existing house. I imagine that it was because they were blessed with a new child. They either could not afford a new home, or they just liked their home and neighbors.

American flags hang from the flag poles. City Hall was built before my grandparents met. The cemetery has head stones. One told of a couple that was married over 50 years and died within weeks of each other. Their parents’ stones might be in the same cemetery. Generations lived and died there. Children can walk to grandma’s house after school. In my head it is the way it should be.

The hardware store is about a half mile from my truck. I am greeted as I walk in the door. They ask what I am looking for and direct me to it. No problem, in minutes I have what I need. You don’t have to buy everything from a store with over 100,000 square feet. As I was paying my bill a young man walked in looking for a job. The clerk used the intercom to communicate with the boss. I remember he said “Mom, there is a guy coming back there. He wants a job. “ A well run business can last for more than a generation.

 Small towns have too many empty stores. The stores that are still in small towns appreciate each customer. They act as if it is a pleasure to serve you. They don’t act as if you are an interruption. They act like you are their reason for being there.

When I got back to my truck I realized that I had done 2 good things for my business. I had walked about 5 miles. My health is as important to my business as anything. But, I also learned how I should treat my customers.

Comments (6)

Jeff Clark

Jeff Clark of Kewaunee, WI has been driving a truck for 24 years. He has been an owner operator for 11 years.

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thx-then after this I read a really good piece by Ellen Voie on the power of nice-which ties in with how to treat your customers and how you wish they would treat us.

June 16, 2013 20:04:56 PM

Loved this post Jeff. I see indifference everyday and rude people and outright mean folks too. I agree with your thoughts and especially the last paragraph.

"When I got back to my truck I realized that I had done 2 good things for my business. I had walked about 5 miles. My health is as important to my business as anything. But, I also learned how I should treat my customers."

You can see it at every dock. Grumpy, over worked mean people. I like to say I treat people like "Old Reno." It means that in "Old Reno" we would work off of a handshake and our word. And it meant that you treated each other as you would like to be treated, like family.

June 15, 2013 11:22:24 AM

Very true statement at the end of this article. There are far too many out there that are doing business and forgetting the simple fact that the customer drives everything. Without them, we wouldn't have a thing to haul! I miss the small town feel of where I grew up. Loved and hated at the same time, the fact that everyone knew what was going on with one another all the time. Definitely loved going to school where you had small class sizes and more of an intimate learning and social experience!

June 14, 2013 18:41:34 PM

I too grew up in a small town of 4,500 and it was a fantastic place to grow up and go to school. Back in those days unemployment was low, crime was low and we found plenty of healthy things to do to occupy our time. Sadly I can't say the same for that small town today, high unemployment, higher crime rate and it doesn't seem like the people that live there today are interested in maintaining their house and yard. Very sad compared to my time there, but a small town is the way to go in my mind. Thanks Jeff.

June 14, 2013 13:45:09 PM

Sounds like a great place. I grew up in Glen Ellyn, IL. My mother was raised in the same home that I was. We went to the same schools. While Glen Ellyn was about 20,000 people when I lived there it managed to maintain a small town feel. Now, I leve near a city of less that 3,000 and it too had many empty stores.

June 14, 2013 6:57:11 AM

Jeff we are from a very small town in he middle of no where and this is where we raised our girls, look it up on the map Elkhart, KS. There are not enough good comments I can make about small towns and the benefits of raising our girls in this area. They know how to make their own fun, they are compassionate about others, and they know how to work. Elkhart also has the problem of empty stores on main street and it is always a struggle to keep them full. Elkhart is a small town with a lot of pride and main street is beautiful, the courthouse is beautiful, the parks and rec areas are very well maintained. You will also be greeted when entering a store as they do appreciate their customers.

June 14, 2013 5:23:12 AM