As an independent owner operator or small fleet owner, it’s very important to portray a professional image. Your appearance will go a long way towards people taking you seriously and gaining respect. You only have one chance to make a first impression therefore you want to make it your best.
Many drivers think only large carriers have the ability and affordability to wear a uniform. This is not true. When I began my business in 1996, I immediately set out to do some research on logos, shirts, pants and shoes.
Having a company logo established for your business sets you apart and tells people what you do. The logo should be printed/embroidered on a nice professional shirt that you wear when you’re on the job. This can be a button down shirt or golf shirt. The color should complement the logo colors you’ve selected. Next, you want a nice pair of pants which should include a belt. Finally, you’ll want to choose a brown or black pair of comfortable shoes/boots. You can go online and search for “uniforms or workwear.” These sites give some great ideas of what you want in a uniform. Personally, I have an embroidery business located near my home. They offer catalogs of workwear and can order shirts, pants and other items to be shipped directly to their store. When the shirts come in, they embroider my logo and name on the pocket. When finished, I get a phone call to come and pick them up. They usually charge a onetime set-up fee for your logo. Once it’s in their system, you can order and pay only for the items you wish to purchase. Be sure to check your local area for a reputable embroidery store.
Many years ago when I began my business, I had a designer create my company logo. This same business owner designed the decals for my truck and trailer. I paid a minimal fee for his design and now whenever needed, he simply downloads the logo off a computer. Most companies will sketch several logos for your review. Take your time when making the decision for the logo as this will be your “identity” for years to come. You are creating a brand. Also, you can use this logo for uniforms, truck/trailer, company letterhead, business cards, pens, hats, coffee mugs etc…
The time spent and minimal cost you’ll incur to design a uniform for your company will be well worth the effort. We are in a professional career and our uniform/appearance makes a statement about who we are and how we feel about our business.