As an independent owner operator or small fleet owner, it’s very important to portray a professional image. Your appearance will go a long way towards people taking you seriously and gaining respect. You only have one chance to make a first impression therefore you want to make it your best.
Many drivers think only large carriers have the ability and affordability to wear a uniform. This is not true. When I began my business in 1996, I immediately set out to do some research on logos, shirts, pants and shoes.
Having a company logo established for your business sets you apart and tells people what you do. The logo should be printed/embroidered on a nice professional shirt that you wear when you’re on the job. This can be a button down shirt or golf shirt. The color should complement the logo colors you’ve selected. Next, you want a nice pair of pants which should include a belt. Finally, you’ll want to choose a brown or black pair of comfortable shoes/boots. You can go online and search for “uniforms or workwear.” These sites give some great ideas of what you want in a uniform. Personally, I have an embroidery business located near my home. They offer catalogs of workwear and can order shirts, pants and other items to be shipped directly to their store. When the shirts come in, they embroider my logo and name on the pocket. When finished, I get a phone call to come and pick them up. They usually charge a onetime set-up fee for your logo. Once it’s in their system, you can order and pay only for the items you wish to purchase. Be sure to check your local area for a reputable embroidery store.
Many years ago when I began my business, I had a designer create my company logo. This same business owner designed the decals for my truck and trailer. I paid a minimal fee for his design and now whenever needed, he simply downloads the logo off a computer. Most companies will sketch several logos for your review. Take your time when making the decision for the logo as this will be your “identity” for years to come. You are creating a brand. Also, you can use this logo for uniforms, truck/trailer, company letterhead, business cards, pens, hats, coffee mugs etc…
The time spent and minimal cost you’ll incur to design a uniform for your company will be well worth the effort. We are in a professional career and our uniform/appearance makes a statement about who we are and how we feel about our business.

Comments (2)

Henry Albert

Henry Albert is the owner of Albert Transport, Inc., based in Statesville, NC. Before participating in the "Slice of Life" program, Albert drove a 2001 Freightliner Century Class S/Tâ„¢, and will use his Cascadia for general freight and a dry van trailer. Albert, who has been a trucker since 1983, was recognized by Overdrive as its 2007 Trucker of the Year.

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What I really dislike seeing is when a company makes the effort to provide nice uniforms, or at least shirts, and they stay crumbled in a corner somewhere. Too many people fail to realize that this uniforms help not only in uniformity within a company, but bring about a certain form of professionalism. We are afterall the face of customer service for the companies we run for, even if it happens to be your own. For those considering a simple approach such as shirts, the internet makes it easy and effective for any size business to attain a professional look. Two user friendly sights I would suggest are www.vistaprint.com or www.customink.com. Search around for a good deal and remember that your regular customers may also appreciate getting things like your company shirts as well!

December 13, 2012 21:09:45 PM

When Bob was with US Xpress and I rode with him we had T-Shirts that we had the USX name embroidered on them. These shirts were noticed when we walked into the shipping office and they were inexpensive and looked nice, an added bonus since we have always stayed out on the road for months at a time is the ease of doing laundry with matching uniforms.

December 13, 2012 8:55:43 AM