As a way to reward loyal customers, Daimler Trucks North America (DTNA) has announced Truck Bucks, a new rewards program. Enrolled professional drivers will enjoy discounts and special product incentives with the Truck Bucks rewards card at check-out in Freightliner Trucks, Western Star Trucks, and Detroit service locations. 

Specials will include discounts on select parts and services. Discounts will easily be applied at the check-out without the need for coupons or further action by you, the customer.

Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America, expalined that DTNA has always focused on creating customer value through its product and service offerings, providing customers with the lowest total cost of ownership and best performance in the market. “That has been the best loyalty program we could have designed, but we wanted to reward our loyal customer base and Truck Bucks does just that,” Biggs said. “The Truck Bucks program allows us to share special offers on parts and services that customers need most.”

The Truck Bucks reward program will be rolled out over the next couple of months as drivers enroll. “We wanted to communicate as early as possible to customers that a new savings opportunity will be available through the DTNA network,” he explained. “That’s why we’ve encouraged customers to sign up to receive alerts about the program when discounts are available. We believe this program will be yet another tool for our customers to maintain the lowest total cost of ownership for their trucks.”

Go to and submit your email address to receive a notification when you can sign up to receive your card. 

Comments (11)

Heather Dunn

Heather started with ATBS in April of 2012 as the Digital Marketing Manager. Heather is a graduate of Michigan State University earning her Bachelor of Arts in Communication with a specialization in Public Relations. When Heather is not working she enjoys being outdoors. She loves the beach, the mountains, and riding her cruiser bike.

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Igor - This is available for you to sign up. Just use the website below. Thank you.

May 17, 2016 7:53:40 AM

All in . When this card will be available?

May 16, 2016 16:13:04 PM


May 20, 2014 20:52:11 PM

Thanks Heather!

February 05, 2014 17:58:21 PM

I love rewards...nothing better than earning for what you are already spending money on!

February 02, 2014 11:07:40 AM

Everything adds up when running a business so I am looking forward to this reward card.

January 30, 2014 6:28:24 AM

I think that signing up for the notification just took me less than 3 seconds! Looking forward to receiving it!

January 29, 2014 19:56:58 PM

We have many reward cards in our truck but this one is going to be awesome!

January 29, 2014 17:38:43 PM

We have many reward cards in our truck but this one is going to be awesome!

January 29, 2014 17:37:37 PM

Hi Lorence, good question. You can be a fleet owner to use the truck bucks card. Go to to sign up for an alert for when the program will be ready.

January 29, 2014 8:43:09 AM

Do you HAVE to be a professional driver, or can you be an owner?

January 28, 2014 23:15:42 PM